E-commerce sites typically struck a careful balance between their design and technical requirements, combining professional design with the code necessary to drive the commerce aspects.


Fully Digital E-Commerce  •  ASP.NET with C#  •  Integrated Checkout

Built to replace an earlier PHP site, the new ASP.NET based Cinephonix site site combines technical elements on the underside with a professionally designed front-end and an integrated secure checkout.

To assist in easy management, the site's tools provide easy management of almost all site content. Wave-form images are automatically generated, and a channel is provided for composers to upload new music. And for customers, the site includes the ability to track favorites and group music into projects through the use of playlists -- these can be made public on the Cinephonix site, kept fully private, or shared with selected other people via an emailed URL link.

In addition to the main site itself, the tools can set-up splinter sub-sites, each with its own domain, pricing, and music selection. These sites operate under a customized variant of the earlier Cinephonix ASP.NET design, and allow for specialized sites to be set up, tailored to either a specific composer or a particular sub-genre of the musical offerings included in Cinephonix's wider library.

BuyGB Marketplace

British Local Produce  •  ASP.NET MVC and Visual Basic  •  Social Marketplace System

BuyGB was launched in the UK with the aim of providing a national British market for local goods. Instead of aiming for national delivery of generic goods as with Amazon and others, BuyGB instead set out to empower local businesses, farms, and producers, enabling them to reach out and sell their goods to an expanded local market. Through either the product page or the producer's market page, a consumer could place an order for local goods, either to be delivered or collected.

The site's front end allowed you to drill down to your immediate locale, locating producers of goods within your area. The Digest section of the site provided further information suitable to all, including recipes from professional chefs, and a calendar of seasonal produce that highlighted which meats and vegetables were in their best season.

The site's content was all managed through the back end, which was threefold -- first, an online set of tools for simple site content management. Second, a set of commerce tools, where registered local producers could set up their own product line on the site. Lastly, a Visual Basic application was used to manage the product property tree, using a simple visual interface. All of the data access was then routed through webservices, with a view to keeping the site scalable.

Powerglide Cues

Fully Managed Catalogue  •  ASP.NET C# and MVC  •  Third Party Checkout

Combining a catalogue management system and a professionally designed front end, the Powerglide website was launched as part of a family of sporting goods sites. The site focused exclusively on snooker and pool, covering everything that those sports' players would need.

The front end was developed and coded in MVC, but the back end was a set of ASP.NET management tools that allowed for extensive product management, assigning properties, selecting types, and with easy assignment of individual pricing and individual stock-levels to attribute combinations. Other more traditional aspects of the site, such as sports-related news articles and consumer information pages, were also managed through these tools.

Custom offers, using site landing codes, allowed for site-wide promotions to be run, offering discounts on either individual product lines or the entire site catalogue. For the checkout, rather than opting for an integrated checkout, the site instead connected its shopping cart system and promo codes to a third-party system, taking advantage of its in-built security.